TMUCSSA: Branding & Visual Identity

As a key member of the TMU Chinese Students & Scholars Association (TMUCSSA), I led a comprehensive visual rebrand to better support one of the largest student communities on campus. The goal was to establish a modern, cohesive identity that would enhance the association's presence and connect more effectively with students.

The cornerstone of this project was designing two major editions of the Orientation Guidebook (for 2022 and 2023). These guides were meticulously crafted to help new students navigate the university and life in Toronto. I then extended the core visual language from the guidebooks to other key materials, including VIP cards and promotional banners, creating a unified and recognizable brand experience that strengthened TMUCSSA's identity and community spirit on campus.

As a key member of the TMU Chinese Students & Scholars Association (TMUCSSA), I led a comprehensive visual rebrand to better support one of the largest student communities on campus. The goal was to establish a modern, cohesive identity that would enhance the association's presence and connect more effectively with students.

The cornerstone of this project was designing two major editions of the Orientation Guidebook (for 2022 and 2023). These guides were meticulously crafted to help new students navigate the university and life in Toronto. I then extended the core visual language from the guidebooks to other key materials, including VIP cards and promotional banners, creating a unified and recognizable brand experience that strengthened TMUCSSA's identity and community spirit on campus.